We see a huge change in the world of marketing today. More and more people and business are getting inclined towards marketing online or through the use of social media. Lots of new ways have been discovered recently for marketing purposes which are very simple to use yet very effective.
The government has encouraged digital marketing efforts in India, for the economic growth of the entire country. Marketing through SMS has also become the best way to reach target audience directly. The different types of text message marketing include Whatsapp marketing, SMS marketing, and email marketing.
Whatsapp marketing is a type of marketing strategy in which the marketer uses the application Whatsapp to conveniently convey the messages to the targeted market. The benefit of using Whatsapp marketing is:
Short Messaging System (SMS) Marketing
SMS marketing or short messaging system is used widely for marketing purposes from a long time. This system helps in bulk SMS send, the user can send multiple messages just by a click to a large audience. The user can also attach files and pictures to send to the target audience. By the use of mobile solutions, user can send vouchers discounts and other such facilities to the target.